Laurameroni is an italian manufacturer with high quality design furniture and lighting. Brand Laurameroni began as a project in 1999, and was right from the start characterized by what would become constants, which are the valuable materials selected, matched with a great dedication to detail. Already in its nascent period, Laurameroni‘s aim is to transcend the boundaries of industrial production and merge art with product design.
2000 is the year when Laurameroni is for the first time introduced to the world as a brand at the Salone del Mobile in Milan. Withstanding the pull toward mass production, the new brand is readily recognized for its unique and original solutions. Today, Laurameroni is an international player in the high-end furniture scene, with a distinguished brand image that projects a perfect blending of art, architecture and design.
Laurameroni design collection furniture
The company‘s philosophy is defined by its ingenious approach toward art in its capacity to transform space, and it is this relation between art and interior design which Laurameroni‘s customer is able to appreciate. Thus, Laurameroni‘s production is focused on creating items with strong personality and individuality, clearly standing out from the masses.
In order to escape the limits of mass fabrication, a manual element is added to the production process, thereby introducing originality and an irreducible quality to each piece of furniture leaving the factory, paying hommage to the artisan tradition of Italy. In every endeavor, Laurameroni strives to unite craftsmanship and creativity.
Laurameroni furniture as an Art Piece
Laurameroni customer base is sophisticated and ambitious, which is why the Italian brand works tirelessly in the domain of research and innovation, engaging architects and designers such as Edoardo Colzani, Cesare Arosio and Bartoli Design to inspire new collections.
The materials that go into the manufacturing process are all exclusive and high quality, such as the teak, cherry, walnut or rosewood in veneer, or metals such as brass, copper and steel. One interesting feature is Laurameroni "surface design" approach, with which it is possible to create a product just from the surface, as the perception of quality is elevated in importance. Coupled with a high degree of personalization and the touch of randomness coming from craftsmanship by hand, all contribute to the alluring appeal of Laurameroni‘s creations. The company‘s catalogue features collections such as "Intarsia", "Maxima" and "Art", from which tables, sofas and chairs can be obtained. Laurameroni also has a special collection of doors and wall panels named "Decor" and "Graffiti".
