History of Morelato
Morelato started as an artisan workshop - „Casa Rossa“, as it used to be known – by Aldo Morelato in the South of Verona. And it is precisely this artisan heritage, coupled with the firm rootedness in local history, territory and culture, which Aldo Morelato has transmitted to his heirs, who now manage the company in the third generation, elevating the authentic Italian manufacturer to wide recognition and distribution of its high quality home furnishings all around the world.
As of today, the company has undergone substantial growth, having advanced both technologically and in the international market, while still preserving traditional production methods. Always cherishing its local identity, the Morelato Family also knows how to rise to global relevance and promote the beauties of the provincial environment it is strongly rooted in to an ever-growing audience, which thus has learned to appreciate the historically grounded Italian cabinet making, merged with cutting-edge technology, research and innovation, so well represented by the Morelato brand.
Morelato: What It Takes to Make Italian Quality
With a strong focus on classic, antique furniture, Morelato aims to develop improved production techniques, for which it has established its MAAM research centre. In this way, antique inspired products are adapted to a modern context, ensuring functionality, utility and the satisfaction of the needs and demands of today. Apart from its research interest and focus on antique models, the company is also invovled in the development of contemporary designs, testing new ideas and exploring what has never been tried before through ongoing experimentation. Thus, Morelato offers three lines of designs, its Reissues featuring antique reproductions, Quotes including novel interpretations of classic designs and Contemporary Proposals making up the company‘s modern design section.
In Morelato‘s manufacturing process, only qualified designs are selected, to be then subjected to honed traditional craftsmanship with care and great attention to detail, using the most precious materials available. Moreover, only expensive and complex manufacturing methods are used, signifying the company‘s dedication to utmost quality.
To ensure a top quality choice of materials and the viability of designs, Morelato employs wood experts who verify the company‘s design plans and concepts. The material picked for manufacture is solid wood free of aesthetic or structural imperfections and sourced from sustainable plantations, which reflects Morelato‘s commitment to environmental concerns.
Plywood is then used for the stability of the product over time. In the form of sandwich panels with honeycomb cores, this material is made much lighter. And finally, wood drying stabilizes the the inner structure and protects the material against seasonal variations in humidity.
The furniture is then assembled according to traditional techniques and finished with the best natural dyes, lending durability, elasticity and density to the woods.
Morelato‘s Wide Array of Stylish Furnishings
The range of furniture crafted by Morelato includes tables (coffee tables, dining tables, writing desks and bedside tables), beds, bookcases, night stands, sideboards, cabinets and dressers, as well as various types of seating (chairs, stools, armchairs, sofas, benches, bar stools and many more).
Of the antique model variety, there is a Biedermeier style bookcase made out of cherry wood. With its sliding doors and modifiable shelves, the five moduled Biedermeier piece comes with a modern twist, which can be outdone by LED lights illuminating its insides on request, showing how Morelato skillfully adapts designs of the past to present-day requirements.
As for the contemporary line, Morelato‘s Credenza Swing is an innovative sideboard lifted by brass feet, with varying types of modules. Three feature doors, while one has a drawer and four remain open, revealing blue and red coloured inner sides, which are supported by glass shelves. The entire Swing family is based on this modular concept, representing one of the company‘s novel designs, developed by Morelato‘s research facility.
